Why Did The 3D TV Fail?

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Why Did The 3D TV Fail?

Jordan Letchford
September 13th, 2017

3D Televisions were supposed to pave the way for the future of home entertainment. It was meant to change everything we knew about the way we watched TV shows and movies at home. However, this hasn’t happened. The technology instead dragged itself by for seven long years through a variety of different television companies, each with the hope that it would eventually catch on. Well, it didn’t, and now the end has come for the 3D TV.


In 2010, with the popularity of James Cameron’s 3D Sci-fi, adventure film ‘Avatar’, many major TV makers decided to create television sets that were capable of providing TV in this much sought after format.


For the first two years, 3D televisions gained a slight following before peaking in popularity. After 2012, sales of this type of television declined gradually, and haven’t risen since. To be able to use this feature on the television, the viewer had to have a special set of glasses to be able to view the screen in all of its glory. As well as this, some televisions offered a 3D simulated effect mode, which proved to be unsuccessful.





Wearing the 3D glasses would affect the viewer’s experience, but not in the way that you would think. It would dim the screen slightly and lower the screen resolution by almost half! Viewers buy televisions to enjoy their viewing experience, but when the television quality is being affected, it will inevitably put a lot of people off buying one.


With several respectable brands creating 3D TV’s, you would expect major networks to start creating shows that are compatible with 3D viewing. This was not the case. With networks like SKY and the BBC holding off on compatible TV shows, it made the decision to not buy a 3D television easier, due to the fact there was a limit on what you could actually watch.


Instead of this piece of tech paving the way, the consumer currently prefers to buy into 4K, Ultra HD televisions. The quality of the picture is always something that is more appealing to the viewer, compared to whether or not it appears out of the screen. Along with the quality of the image, the size of the screen is something that is regularly taken into account when buying a television.





3D TV’s only stood for 8% of overall Television sales in 2016. This small figure, and the declining sales of the product, is what led to the final two 3D TV manufacturers, LG and Sony, stopping the manufacturing of the televisions.


The end of the 3D TV is here and I don’t think many people will be sorry to see it go. When the future is promising a crisper, sharper image with complete clarity, why would we need 3D glasses? Surely with quality like that, we’ll feel like we’re there already?


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“ The quality of the picture is always something that is more appealing to the viewer, compared to whether or not it appears out of the screen. ”

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