Microsoft has always been a company that has struggled when it comes to music, as seen with the development of Groove. (Apart from Windows Media Player, I’m sure you can all remember that.) With predecessors including Zune music, Microsoft have failed to compete with industry leaders such as Apple Music, and Spotify.
The Company are grateful for the support on the journey, however, Microsoft have failed to impress consumers. Due to this, after the 31st of December 2017, Microsoft will not have an own brand music platform.
Microsoft is prompting existing users of the Groove app to convert over to Spotify. Well, they wouldn’t recommend Apple Music would they! Instead, they are offering a 60-day free trial on Spotify Premium, which will allow them to listen to ad free music and download songs for offline listening.
Before the announcement of the closure of Groove, in August 2016, they released the Spotify app onto the Xbox One. Meaning Microsoft could have planned the axing for a while. Either that, or they made a devastating mistake allowing a competitor onto one of their platforms!
Microsoft Groove is a streaming service that will most likely not be missed, and existing Groove customers making the migration will most likely prefer the new streaming service that they end up listening to!